This is a bit off the topic

Discussion in 'iPad' started by Brian, Mar 14, 2012.

  1. Brian

    Brian Guest

    I live in New Zealand and in many of the American movies and American TV
    series I often see the Apple logo on the back of a computer. Is it true
    that most Americans use Apple computers or does Apple pay the film company
    to show their logo to advertise Apple computers?
    At some stage we may see iPads used by actors in movies.
     
    Brian, Mar 14, 2012
    #1
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  2. Brian

    Warren Oates Guest

    Apple have a very aggressive "product placement" (or sometimes "stealth
    marketing") program.

    <http://www.optimum7.com/internet-marketing/business-online/stealth-marke
    ting.html>

    What intrigues me (I have a lot of time to waste) is that sometimes you
    see what's obviously a MacBook, but with sticker covering the logo, and
    I always wonder what happened -- did Apple refuse to pay or something?

    Then there was the tv show Entourage. Apple should have been given an
    "Executive Producer" credit. There were these lovely iMacs everywhere,
    and in one episode, the boys even visited an Apple Store.

    As for the iPad, it appeared in an episode of Criminal Minds about 3
    months after the first iPad was released.
     
    Warren Oates, Mar 14, 2012
    #2
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  3. Yes Brian, we all use them now. The senate has banished Bill Gates from
    within the walls of the city and for a 200 mile radius around it. He was
    sent off into the desert with nothing but his toga, his sandals, his
    walking stick, and a small quantity of water. Hail Casesar!
     
    Douglas C. Neidermeyer, Mar 14, 2012
    #3
  4. Quite often, all a company has to do is provide the product for free, or
    maybe even loan it, to get it in the movie or TV show. It saves the
    production company money; they don't have to pay for the props.

    In some shows, the product tie in is even greater, with the actors
    mentioning the product by name; usually, there's an associated commercial
    for the product. Apple doesn't do that, though. One example was in the TV
    show Heroes. The plot called for a character to act out what he had read
    in a comic book; he insisted that he and his friend had to drive a Nissan
    Versa because that was the car the comic showed them driving. Of course,
    Nissan Versa was a sponsor. In a subsequent season, it was the Nissan Cube.
    Another gimmick used is that the good guys use Apple computers, and the bad
    guys use computers sporting the Microsoft logo.
     
    Michelle Steiner, Mar 14, 2012
    #4
  5. Brian

    Tom Stiller Guest

    Also, sometimes the actors will demonstrate a particular feature of the
    product (e.g. auto backup camera or voice sync) for which the sponsor
    pays extra.
     
    Tom Stiller, Mar 14, 2012
    #5
  6. Brian

    Davoud Guest

    Brian:
    As others have pointed out, Apple pays for product placement in movies
    and on TV.

    There's more to it than that, however. There's the panache. Other
    electronics companies do product placement as well, but you don't see
    them as often because they don't have the recognition factor that Apple
    products have; their clunky, black, plastic boxes all look alike.
    Moviemakers have their eyes on style and quality, which explains why
    they solicit Apple and Aston Martin and not Dell and Yugo.

    So no, not everyone in America uses Macs, but just about everyone who
    *is* anyone--who has serious work to do beyond video poker and wants to
    do it in comfort, convenience, and style--uses a Mac.

    As for you having to watch American TV series, my apologies. The world
    deserves better.
     
    Davoud, Mar 14, 2012
    #6
  7. Brian

    Blarp Guest

    Close.

    I find that extroverted, creative artsy types use Apple stuff,

    Beta-persons (nerds, introverted, grey mice, people that do the actual
    work, understand technology) use mostly other stuff.

    I have an iPad(1), Android HTC, Windows laptop + desktop. Guess where
    I belong..? (I am a maybebody)

    14 year schoolgirls have iPhone 4g's overhere. Yours truly has not.
     
    Blarp, Mar 14, 2012
    #7
  8. Brian

    Steve Hix Guest

    Not yet...
    Apple have encouraged this for years now. Sometimes a PC maker, like Dell, might
    do the same for a bit.

    It's fun sometimes to see a crime or espionage show where the good guys use Macs
    and the evile henchmen can only afford some generic PC. Then in the following
    season, when production budgets tighten, everyone is using PCs.
    If you watch current Korean shows, Samsung tablets and phones are all over the
    place, without showing product logos most of the time.
     
    Steve Hix, Mar 14, 2012
    #8
  9. <http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR20060
    41401670.html>

    Apple said it does not pay for product placement and would not
    discuss how its products make their way into television and films.[/QUOTE]

    That article is six years old (well, five years and 11 months). Although I
    doubt that things have changed, the age of the article renders it obsolete.

    As many of us said (and as I'm sure you know), many producers accept
    product placement in order to save on expenses; it's cheaper to get the
    computers (or cars, or whatnot) for free or on loan than to have to buy or
    rent them.

    Of course there are other reasons as well: in the TV show Night Court,
    Judge Harry Stone always had a Macintosh prominently placed on his desk;
    this was because Harry Anderson (the actor who played Stone) was himself a
    big Macintosh fan, and the one in the set was his personally owned Mac.

    (But that didn't stop him from quipping that the Mac II fx meant "Too
    f**king expensive.")

    -- Michelle
     
    Michelle Steiner, Mar 14, 2012
    #9
  10. Brian

    Carl Heinz Guest

    Businesses generally use PC's. For home use, it's a bit more of a split.

    This harkens back to the day when IBM was the primary source for PC's and
    companies that already had larger computers already had a relationship with
    IBM. Also, IBM had the initial advantage over Apple of having most of the
    commercial software--much like the iPad has the advantage over other tablets
    in the area of available apps. Another advantage held by the PC was that when
    businesses replaced workstations with computers, IBM provided a pathway to the
    use of PC's functioning as workstations.

    Apple more strongly marketed schools and, in fact, placed them in schools at
    little or no cost. So, kids used to Apple products would convince their folks
    that Apple was the way to go at home. Parents used to using PC's at work
    generally went with PC's at home because they had little or no learning curve.

    Apple had an edge over graphics, and thus, kids preferred them for games.

    There are more sales outlets for PC's, though. Historically, there's aslo
    been a significant difference in price with Apple products being more
    expensive.

    I really don't have a handle on what percent of the home market is presently
    held by either. We've used PC's at home because we were IBM mid-range DP
    managers or senior programmer/analysts at work.

    People tend to stick with what they know.
     
    Carl Heinz, Mar 14, 2012
    #10
  11. Brian

    Guest Guest

    As others have pointed out, Apple pays for product placement in movies
    and on TV.[/QUOTE]

    <http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR20060
    41401670.html>

    Apple said it does not pay for product placement and would not
    discuss how its products make their way into television and films.
     
    Guest, Mar 14, 2012
    #11
  12. Brian

    Guest Guest

    not nearly as bad as the season 2 episode where kamakona pigged out on
    multiple subway sandwiches and described each one in detail, with logos
    clearly visible. it was a several minute long commercial.
    mcgarrett has always had an iphone and the rest of five-0 have android
    and windows phones. everyone gets their product placed. the odd thing
    is you would think they'd standardize on the same phones for the whole
    team.
     
    Guest, Mar 14, 2012
    #12
  13. sure, but that's not the same as apple actually spending money on it.[/QUOTE]

    I didn't say they did. Why is it that you feel the need to argue against
    something that agrees with what you said? Do you like to be argumentative
    just for the sake of being argumentative?
    Yup; that's why Anderson said it. If it hadn't been for my employee
    discount, I never would have got it.
    Base price was $9,900.
    Try this one; it goes up to 2012.

    <http://www.usinflationcalculator.com/>

    That puts $9,900 in 1991 dollars as $16,474.92 in today's dollars.
     
    Michelle Steiner, Mar 14, 2012
    #13
  14. not anymore. there are over 300 apple stores worldwide and some cities
    have 4-5 or more. best buy carries macs, as does microcenter. amazon
    sells macs and they're frequently the #1 best selling computer.[/QUOTE]

    Also Fry's Electronics sells Macs, and a some other web-based retailers
    (e.g., MacConnection, MacMall) in addition to Amazon. Oh, and the US
    military exchanges.

    In other words, it's even bigger than you indicated.
    And the Macintosh's market share of computers costing $1,000 or higher was
    about 66% in 2008. And considering that Apple's sales have been
    outperforming the overall market ever since then, the market share in that
    category must have remained at least the same, and has probably increased.
     
    Michelle Steiner, Mar 14, 2012
    #14
  15. Brian

    Guest Guest

    That article is six years old (well, five years and 11 months). Although I
    doubt that things have changed, the age of the article renders it obsolete.[/QUOTE]

    feel free to find something that says apple pays for it now.

    here's an article that's just over 2 years old:
    <http://www.businessinsider.com/apple-is-a-product-placement-machine-man
    aged-to-get-in-41-of-the-most-popular-movies-2010-3>

    More impressive than all those product placements over its rivals is
    the price Apple pays, which would be zilch. According to the Abe,
    "Apple does not pay for any of this exposure."
    sure, but that's not the same as apple actually spending money on it.
    the mac iifx was too fucking expensive. if i recall correctly, it was
    $9700 in 1991 dollars, which is $15329 in 2010 (the calculator only
    goes that far).

    <http://www.westegg.com/inflation/infl.cgi>
     
    Guest, Mar 14, 2012
    #15
  16. Brian

    Guest Guest

    not anymore. there are over 300 apple stores worldwide and some cities
    have 4-5 or more. best buy carries macs, as does microcenter. amazon
    sells macs and they're frequently the #1 best selling computer.
    *long* ago there was a price difference, however, that hasn't been true
    for quite a few years, certainly since the intel transition, but the
    powermacs before that were competitive as well.
    it's actually pretty big. apple's sales in the retail sector is huge.
    that is true.
     
    Guest, Mar 14, 2012
    #16
  17. Brian

    Warren Oates Guest

    Heh, yeah, and sometimes they show the MacBook and then cut to a shot of
    its screen, and "hey, that's not a Mac screen ..."
     
    Warren Oates, Mar 14, 2012
    #17
  18. Apple does NOT pay for any product placement - they have repeatedly stated
    this and it is reported anywhere you look (of course, a bunch of
    anti-Apple nutters will never believe this, so I'm not even going to
    bothger replying to them). But that doesn't mean that they do not get or
    offer official free product placement from time to time.

    In reality, the reasons are mostly unofficial and have nother to do with
    the Apple company itself.

    One of the biggest reasons for Apple products appearing in TV, movies,
    adverts (especially in things like desk photos in catalogues) is simply
    because they are popular and they look good in the set design.

    As someone else said, Apple computers are quite heavily used by "artsy"
    people, which includes photographers, filmmakers, etc. so they will often
    simply have an Apple computer on-hand when needed as a prop. In other
    cases it is the actor / director / producer who has a preference (e.g.
    Seinfeld, Stephen Fry, etc.) or simply happens to be the device they own
    (e.g. Jeremy Clarkson on Top Gear usually uses his iPhone).

    Sometimes what you're seeing is not an Apple laptop at all. Sony, for
    example, makes one that looks very similar to a MacBook.

    Helpful Harry :eek:)
     
    Helpful Harry, Mar 14, 2012
    #18
  19. Brian

    Guest Guest

    Also Fry's Electronics sells Macs, and a some other web-based retailers
    (e.g., MacConnection, MacMall) in addition to Amazon. Oh, and the US
    military exchanges.[/QUOTE]

    you would expect macconnection and macmall to sell macs :)
    yes it is.
    91% in 2009:
    <http://betanews.com/2009/07/22/apple-has-91-of-market-for-1-000-pcs-say
    s-npd/>

    the top 4 best selling computers on amazon right now are macs, 2 of
    which are under $1000:
    <http://www.amazon.com/Best-Sellers-Computers-Accessories-Desktop/zgbs/p
    c/565098/>

    it changes hourly so that may be a little different when you read it
    but not significantly so.
     
    Guest, Mar 14, 2012
    #19
  20. Brian

    Erilar Guest

    How appropriate!
     
    Erilar, Mar 14, 2012
    #20
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