Circa 2011, I bought a new TV. big one with all the fancy "smart TV" stuff like built-in Netflix app etc. I also got a Sony Blue Ray, which also has many apps. The Sharp TV no longer gets any software updates, and I think I lost the YOutube app on it (not 100% sure there was ever one though). A couple of weeks ago, a Canadian documentary about 2 journalists out to interview the leader of North Korea became available on YouTube. Unfortunatly, you could only get the HD version on "current" YouTube *apps*, not via the web. I am not about to replace a perfectly good TV just to get more modern software on it. The solution ? turn the TV into a dumb monitor and put a "box" in front of it with upgreadable software and apps in it. Unless Sony/Samsung/LG/Sharp start to build TVs whose software can be upgraded in the long term, I am starting to see a future for devices such as Apple TV which provide the upgreadable Smart TV functions once the TV's own have become outdated. Apple may be that patient cat, waiting without a single move for the right time to pounce. When I originally got the Sharp TV, I saw no reason for me to ever buy an Apple TV box. Now I do. (or some other box since Apple's tend to be proprietary). Apple will need to add a built-in OTA tuner though. If i am to turn my TV into a monitor, I want to ditch its remote control and have the TV fundtions controlled entirely by the box.